论文部分内容阅读
姚磊在北京的广告圈里是个多少有些传奇色彩的人物。 第一次与姚磊谋面是在中国期刊协会社科期刊的编辑培训班上,姚磊作为授课教师在讲台上侃侃而谈,透过广告界的趣闻轶事,分析出行业的深层道理,其独到的视角令在座的编辑们受益良多,令编辑们惊讶的是姚磊只有28岁。更令人惊讶的是,这个28岁的年轻人——尚邦广告公司的总经理,经营着一本定位独特的杂志——《尚邦广告资讯》。
Yao Lei in Beijing’s advertising circle is a somewhat legendary figure. For the first time, he met with Yao Lei in the editorial training class of social science periodicals of China Association of Periodicals. As the lecturer on the podium, Yao Lei talked and talked about anecdotes of the advertising industry to analyze the deep truth of the industry. Unique perspective to the editors benefit greatly from this, so that the editors were surprised Yao Lei only 28 years old. Even more surprising is that the 28-year-old young man, general manager of Shangbang advertising company, runs a unique magazine positioning - “Shangbang advertising information.”