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广告部的转型首要之举是市场化。只有真正的市场化,才有真正的两个效益的提升。观察广告部好久了,此时得出“广告部将成为历史”“广告部行将就木”的判断还是让人心惊肉跳。如今,单个报纸的关张已经不是新闻,最多赢得业内之人一把辛酸泪,毕竟粘皮连肉,物伤其类。但接下来怎么办,一个没有广告部的媒体怎么活啊?整个传统媒体行业没有了广告部这个收
Advertising Department of the first move is the transformation of the market. Only real market-oriented, there are two real benefits to enhance. Observe the Department of advertising for a long time, this time come to “Advertising Department will become history ” “Advertising Department will be on the wood ” judgment or let a person flustered. Today, the closure of a single newspaper is no news, up to win a bitter tears in the industry, after all, sticky skin, material injury of its kind. But what to do next, a media department without advertising how to live? The entire traditional media industry did not have the Advertising Department