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产业融合是旅游业未来的发展趋势。国发2号文件提出贵州建设文化旅游创新区的构想,新形势下贵州文化旅游业的创新发展要与创意产业融合发展文化创意旅游。创意的融入可重塑旅游业,实现结构调整、发展方式转变及经济可持续发展。促进融合的动力机制包括旅游消费市场的需求、技术、企业以及政府的影响。以贵州为例探讨文化创意旅游的模式,并提出完善政府职能、加强法制建设,加强人才培养和民族文化资源保护以及扩大宣传等措施。
Industry integration is the future development trend of tourism. Guofa No.2 Document proposes the idea of building a cultural tourism innovation zone in Guizhou. Under the new situation, the innovation and development of the cultural tourism industry in Guizhou should integrate with the creative industries to develop cultural and creative tourism. The integration of creativity can reshape the tourism industry and achieve structural adjustment, changes in the mode of development and sustainable economic development. The driving forces for convergence include the needs of the tourism consumer market, technology, business and government. Taking Guizhou as an example, this paper discusses the mode of cultural and creative tourism and puts forward such measures as perfecting government functions, strengthening the legal system construction, strengthening personnel training, protecting national cultural resources and expanding propaganda.