征订发行历来是报刊类出版物确定经营思路需要顾及的核心要素和关键环节之一。伴随我国市场经济体制的逐步完善和文化体制改革的不断深化,特别是《文化产业振兴规划》的颁布实施,市场化经营运作已经成为各级各类报刊生存与发展的大势所 Subscription has always been the issue of newspapers and periodicals to determine the business ideas to be taken into account the core elements and one of the key aspects. With the gradual improvement of China’s market economy system and the continuous deepening of the reform of the cultural system, especially the promulgation and implementation of the “Plan for the Rejuvenation of Culture Industries”, the market-oriented operation and management have become the major trend of the survival and development of newspapers and periodicals at all levels