最近,跟一位自主品牌车企操盘手聊起品牌升级的话题。“如登高山”是谈话间他反复提及的一个词,这显然来自于他的切身感受。他对我说,自主品牌升级势在必行,但绝不是一项简单任务、不是一朝一夕就能成功的。在我看来,这是一种难能可贵的“当局者清”。以吉利、奇瑞为代表的自主品牌升级运动始于2008年,3年来这些企业凭借可贵的勇气、毅力和能力取得了一些成果。与此同时,舆论圈子里也渐渐开始流行一种盲目乐观的看法:只要敢想敢干,自主品牌升级并不难。我想,这反倒 Recently, talk to a brand upgrade topic with a self-owned car maker. “As the mountain” is a word he repeatedly mentioned in the conversation, which apparently comes from his personal feelings. He told me that the promotion of independent brands is imperative but it is by no means a simple task that can not be accomplished overnight. In my opinion, this is a commendable “authority cleared.” The self-owned brand upgrade campaigns represented by Geely and Chery started in 2008 and these three years have achieved some results with their valuable courage, perseverance and capability. At the same time, the public opinion circle has gradually begun to pop up a blind optimistic view: as long as you dare to think about it, it is not difficult for you to upgrade your own brand. I think this is true