新《旅游法》落地已经将近半年,这期间整个行业陆续进入消费环境的“大换血”阶段。从外部看,行业震动较大,具有直观感受;从内部上,各旅行社之间也发生着潜移默化的变化。本文将从旅游业消费环境的转变及行业消费环境步入透明两个方面进行研究论证,试图分析新《旅游法》对旅游行业消费环境透明度所带来的深远影响。 The new “Travel Law” has landed for nearly six months, during which the entire industry one after another into the consumer environment “big shake ” stage. From the outside, the industry has a great vibration and intuitive feeling. From the inside, the subtle changes have taken place among various travel agencies. This article will carry on the research and demonstration from two aspects: the change of consumption environment in tourism industry and the entry of industry consumption environment into transparency, trying to analyze the far-reaching impact brought by the new Tourism Law on the transparency of consumption environment in the tourism industry.