互动已成为大众传播中的热门词汇,以互动电视、手机电影、网络电影、电子游戏等为代表的互动影像媒介,在世界上已经成为传播媒介的重要组成部分,并慢慢和传统电影、电视一样成为主流的大众传播媒介。本文从内容和形式等方面分析了互动影像媒介的分类、形式特征和美学特征,并对其未来进行了展望。 Interaction has become a hot word in the mass media. Interactive video media represented by interactive TV, mobile movies, Internet movies and video games have become an important part of the media in the world and are slowly becoming associated with traditional films and television The same as the mainstream mass media. This article analyzes the classification, formal features and aesthetic features of interactive video media from aspects of content and form, and forecasts its future.