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2003年,我国奶业出现了前所未有的发展势头,各地政府、企业和农户对奶业的投资热情空前高涨。“奶业兴农”、“奶业兴市”等提法层出不穷,有关奶业的活动和会展也热闹非凡。在强有力的投资拉动下,国内乳品企业之间的竞争日趋白热化。 在中央电视台2003年黄金段位广告招标中,中标的乳品企业就有近10家,不但光明、伊利、蒙牛、三元等乳业巨头投下
In 2003, the dairy industry in our country had an unprecedented momentum of development. The investment enthusiasm of the governments, enterprises and farmers in dairy industry all over the world rose unprecedentedly. “Milk agriculture,” “dairy city” and other references endless, activities and exhibitions about the dairy industry is also crowded. Driven by strong investment, the competition among domestic dairy companies has been intensifying. In the CCTV 2003 golden section advertising bidding, the successful dairy companies have nearly 10, not only bright, Yili, Mengniu, ternary and other dairy giants cast