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作为企业内控的重要内容,财务管理则在新时期被赋予了新的运营要求,即需要在资金管控领域助力新华书店的业务优化和拓展。首先在文化体制背景下考察新华书店经营模式的类型,在此基础上逐一进行了财务管理新常态的分析。最后得出,新华书店财务管理应着力在:强化企业的目标管理、提升财务人员岗位意识、合理调整项目资金预算、整体视域下开展成本控制等四个方面下工夫。
As an important part of corporate internal control, financial management has been given new operating requirements in the new era, namely the need to help Xinhua Bookstore business optimization and expansion in the field of fund management. First of all, under the background of cultural system, we examined the types of Xinhua Bookstore’s business model, and on this basis, conducted an analysis of the new normal of financial management. Finally, we conclude that the financial management of Xinhua Bookstore should focus on four aspects: to strengthen the goal management of the enterprise, to enhance the awareness of the financial staff, to reasonably adjust the capital budget of the project, and to control the cost under the overall sight.