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伴随着社会的发展和进步,文化体制改革不断深入,网络信息技术的快速发展促进着各个行业效率的提升。然而,在我国现阶段,动漫出版行业依然面临着出版产值低、专业人才缺乏、动漫市场尚不成熟、产业链不健全等发展瓶颈和问题。在新的历史时期,除了借鉴和学习动漫出版产业强国日本的先进经验外,还应当抓住数字化时代的大趋势,通过不断的创新和探索,制定出数字化时代我国动漫出版的发展策略,逐渐吸引更多受众、扩大市场规模,在开创和保持中国动漫自身的特色的同时,发挥动漫出版行业在我国整个文化产业的重要作用。
With the development and progress of the society, the reform of the cultural system has been deepened. The rapid development of the network information technology has promoted the improvement of the efficiency of various industries. However, at the present stage of our country, the animation publishing industry still faces bottlenecks and problems in the development of such industries as low publishing value, lack of professionals, animation market is still immature, the industrial chain is not perfect and so on. In the new historical period, apart from drawing on Japan’s advanced experience in the field of animation and publishing industry, we should grasp the megatrends in the digital era and draw on the continuous innovation and exploration to formulate a strategy for the development of our country’s cartoon publishing in the digital age, gradually attracting More audience, expand the market size, create and maintain the characteristics of Chinese animation itself at the same time, play animation publishing industry in our country’s entire cultural industry’s important role.