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中国加入WTO后,服装界内的竞争将会越来越激烈。汉派服饰产业作为有中部地区特色的服装行业,关注汉派服饰企业的发展自然成为重要话题。汉派服装企业如何开展自己的品牌保护和发展就显得尤为重要。在探讨服装品牌营销发展趋势的基础上,结合汉派服装的特点,开创汉派服装区域性品牌营销建设之路。
After China’s accession to the WTO, competition in the apparel industry will become increasingly fierce. Hanpai apparel industry, as a clothing industry with characteristics in the central region, has naturally become an important topic for the development of Hanpai apparel companies. It is particularly important for Hanpai clothing companies how to carry out their own brand protection and development. Based on the discussion of the development trend of the clothing brand marketing, combined with the characteristics of the Han school clothing, we have created a road for the construction of Han clothing regional brand marketing.