大众传媒消费主义时代的到来,使信息成为一种可以用来消费的商品。在这种时代环境下,媒体社会责任的重要性更为突出。文章结合相关案例研究媒体社会责任的现状,从消费理论出发还原媒体社会责任缺失的原因,从而探究媒体应该承担的社会责任。 The advent of mass media consumerism has made information a commodity that can be consumed. In this era, the importance of media social responsibility is even more prominent. This article studies the status quo of social responsibility of media with relevant cases and restores the reasons for the lack of social responsibility of media from the perspective of consumption theory to explore the social responsibility that media should shoulder.