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广告语中存在着大量的模糊词。在广告语中恰当地运用模糊词语可以增强广告语言的感染力。模糊词语在广告中所创造的艺术形象具有特殊的表现形态,可以诱发人的想象力。
There are a lot of fuzzy words in slogans. Proper use of fuzzy terms in slogans can enhance the appeal of advertising language. Ambiguous words in the ads created by the art image has a special expression, you can induce people’s imagination.