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随着现代营销手段的不断发展,金茶花作为广西地区的一种山茶科植物,不仅仅具有观赏作用,其药用保健作用更为重要。让广西金花茶实现文化营销不仅仅能够增强其营销的影响效果,同时作为营销的战略也能够带来更大的利润与发展空间。本文将以文化营销的积极作用与广西金花茶的基本特征为着手点,探究广西金花茶进行文化营销的可行性,从而提出其相应的文化营销策略。
With the continuous development of modern marketing methods, Camellia as a camellia plant in Guangxi Province, not only has the ornamental effect, its medicinal health role is more important. Making Guangxi Camellia achieve cultural marketing can not only enhance the effect of its marketing, but also bring more profit and development space as a marketing strategy. This article will take the positive role of cultural marketing and the basic characteristics of Guangxi Camellia as a starting point to explore the feasibility of cultural marketing of Camellia sinensis in order to put forward its corresponding cultural marketing strategy.