广播、电视和听众、观众是广播电视传播过程中相互对立而又相互依存的两个方面,正是这对矛盾运动推动着广播电视事业的发展。从传播学的角度来看,受众是广播电视信息传播环流中的半环。受众对广播电视的信息反馈,是对传播活动的最有效的支持。没有这种反馈,或者广播电台、电视 Radio, television and audience, the audience is the radio and television broadcasting in the process of mutual opposition and interdependence of two aspects, it is the contradictory movement to promote the development of radio and television. From the perspective of communication science, audiences are half rings in the circulation of radio and television information. The audience’s feedback on radio and television is the most effective support for communication activities. No such feedback, or radio, television