城市的休闲文化是当下在提高人们生活水平语境下的重要议题,而休闲文化品牌的打造则显得比较模糊。文化品牌的建设不只是单方面的,而是一种基于系统的、全面的视野下的综合工程。锦州当下正迎来极好的发展机遇,无论在政策上还是具体历史事件上都有无可比拟的优势。因此明确休闲文化品牌概念以及锦州建设具有自身特点的休闲文化品牌显得颇具意义。 The city’s leisure culture is an important issue under the current context of improving people’s living standard, while the building of leisure culture brand is rather vague. Cultural brand building is not just a one-sided, but a systematic, comprehensive vision of integrated engineering. Jinzhou is now ushering in an excellent opportunity for development, both in terms of policy or specific historical events have unparalleled advantages. Therefore, a clear concept of leisure and cultural brands and Jinzhou building has its own characteristics of leisure and cultural brand is quite meaningful.