不同的乡村旅游者的乡村意象是有差异的。本文以南京市高淳区桠溪镇游客为研究对象分析乡村旅游者的乡村意象。研究结果显示乡村意象可分为“生态景观”、“聚落建筑景观”、“基础设施”、“人文意象”、“氛围意象”五大类。对乡村意象进行研究,对乡村旅游的发展、乡村性的保护以及开发方向有着重要的现实意义。 The rural image of different rural tourists is different. In this paper, tourists in Xunxi Town, Gaochun District, Nanjing City, as the research object, analyze the rural image of rural tourists. The results show that the rural image can be divided into five categories: “ecological landscape”, “settlement landscape”, “infrastructure”, “humanistic image” and “atmosphere image”. Studying the rural image has important practical significance for the development of rural tourism, the protection of rural nature and the development direction.