论文部分内容阅读
经过一年残酷的淘汰与筛选,2015年,中国家电行业步入了机遇与挑战并存的新常态发展期。大数据时代来临,“互联网+产品”开始成为市场发展的流行元素,家电业线下渠道或萎靡不振或轻微上涨,与线上的高速增长形成鲜明反差。2015年1-8月,全国家用电冰箱行业累计完成产量6446.04万台,同比增长-1.35%,虽然业态增长减缓,但产值较往年稍有提升。一是消费者开始主要关注大品牌冰箱企业的中高端化产品,二是互联网环
After a year of brutal elimination and screening, in 2015, China’s home appliance industry has entered a new normal development period in which both opportunities and challenges coexist. The advent of big data era, “Internet + product ” has become a popular element of market development, appliance industry offline channel or malaise or slight rise, and the rapid growth of online in stark contrast. From January to August 2015, the domestic household refrigerator industry had a total output of 64.4604 million sets, an increase of -1.35% over the same period of previous year. Although the growth of the industry slowed down, the output value slightly increased as compared with previous years. First, consumers began to focus on the major brands of high-end refrigerator business products, the second is the Internet ring