如何打广告,如何充分合理地对广告进行组合?如果是10年前,这个问题根本不存在,那时老板只需往中央台打钱,完全没有必要担心广告效果。现在,广告为王的海市蜃楼还依稀可辨,众多新兴媒体的崛起又让一度垄断着市场公信力和强势话语权的传媒大亨不得不逐渐让出手中独享的权力。 How to advertise, how to fully and reasonably combine ads? If it is 10 years ago, this problem simply does not exist, when the boss just hit the Central Taiwan money, there is no need to worry about advertising effectiveness. Now that the mirage of advertising is still faintly discernible, the rise of many new media has let the media tycoon, once monopolized by the market credibility and strong voice, have to gradually give up their exclusive power.