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浙江近年来“最美现象”层出不穷,其伦理意蕴在于个体的道德自觉。道德自觉是个体最高层次的道德境界,培育自由自觉的道德主体也是道德建设所欲追求的价值目标。皮亚杰和科尔伯格等人的道德心理学实验研究表明,个体道德发展是从他律向自律演进的过程,道德自觉的形成则依赖个体知、情、意、行的统一,并受到社会发展阶段的制约。“最美现象”所昭示的道德自觉的普遍化,需遵从经济决定性与相对独立性相统一、先进性要求与广泛性要求相统一、新兴媒体与传统媒体正面效应协同作用、自上而下与自下而上相统一的方法论原则。
In recent years, Zhejiang “the most beautiful phenomenon ” emerges one after another, its ethical implication lies in individual’s moral consciousness. Moral self-consciousness is the moral highest level of the individual, and cultivating a free moral body is also the value goal of moral construction. Piaget and Kohlberg et al.’s research on moral psychology shows that the development of individual morality evolves from his own discipline to self-discipline. The formation of moral consciousness relies on the unification of individual knowledge, emotion, intention and behavior, Social development stage of the constraints. “The most beautiful phenomenon ” shows the universality of the moral consciousness, must conform to the economic decisiveness and the relative independence unification, the advanced nature request and the broadness request unifies, the new media and the traditional media positive effect synergy, from top to bottom And the bottom-up approach to the principle of unity.