电视频道专业化是当前电视界立足与发展、理论与实践中的热点问题之一。它是指按照一定的划分标准（或节目内容，或电视观众等）对现有的综合性的节目进行归类重组和划分。重组后的节目内容应具有很强的针对性，由此导致专业频道收视群体的集中化、固定化和广告特色化。传媒的 Television channel specialization is one of the hot issues in the current television industry based on the development and theory and practice. It refers to the classification according to certain criteria (or program content, or television viewers, etc.) to the existing comprehensive program reorganization and classification. After the reorganization of the program content should be highly targeted, resulting in the professional channel audiences centralized, fixed and advertising features. Media