论文部分内容阅读
过去,营销活动只存在于企业产品进入市场的阶段或品牌打造的阶段,但如今,营销的概念已经相当丰富了,特别是立体营销的推出与应用,营销已经渗透在产品的生命周期中的任何一个时段。期刊是出版单位生产的一种产品,既然是产品就要营销。怎么让读者认可,又怎么让读者对其中的内容感
In the past, marketing activities existed only in the phase of market entry or brand building of enterprise products. However, the concept of marketing is quite abundant nowadays. In particular, the introduction and application of three-dimensional marketing has penetrated into any product life cycle A period of time A journal is a product produced by a publishing unit, since it is a product that is marketed. How to allow readers to recognize, but also how to make readers feel about the content