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新闻出版工作阶段性转移的内涵有两个方面,一是从生产型向生产经营型转变,二是从数量增长型向优质高效型转变,这是新闻出版署在1993年提出的战略性思路,这个战略对我国的新闻出版工作起到了全局性的调整作用。经过几年的实践之后,现在看来光有这一个转移已经不够了,还要把阶段性转移推向更高的新阶段,实行另一个新的也是更重要的转移,这就是从传统出版业到现代出版业的转移。 在2000年这个跨世纪的年份,新闻出版署适时地提出产业整合的大思路。产业整合的根本目的就是要实现从传统出版业到现代出版业的转变。所谓整合,应该是本质的调整,内涵的优化,战略的重组。产业的基础是市场,新闻出版产业的整合,是
The connotation of stage shift of press and publication has two aspects. One is the shift from production to production and management, the other is the shift from quantity growth to high quality and efficiency. This is a strategic idea put forward by the Press and Publication Administration in 1993, This strategy has played an overall regulatory role in our press and publication work. After several years of practice, it seems now that this transfer of power is not enough. We must also move forward the phased transfer to a new, higher stage and implement another new and, above all, more important transfer. This is the shift from the traditional publishing industry To modern publishing industry transfer. In 2000, a century of cross-century, the Press and Publication Administration timely put forward the big ideas of industrial integration. The fundamental purpose of industrial integration is to achieve the transformation from the traditional publishing industry to the modern publishing industry. The so-called integration should be the essence of the adjustment, the optimization of the content, the reorganization of the strategy. Industry is based on the market, the integration of the press and publishing industry, is