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在品牌推广的过程中,我们始终将品牌推广与马拉多纳先生的梦想相结合,特别是马拉多纳与中国足球有关的梦想。足球是世界第一运动,是最具影响力的单项体育运动,也是中国人最喜爱的体育运动之一。但是,“中国足球”带给中国球迷的,总是失望比欢乐多。最近几年来,上至国家领导层,下至普通球迷,希望中国足球健康发展的愿望越来越强烈。日前国务院印发了《关于加快发展体育产业促进体育消费的若干意见》,对足球运动给予了特别关注,并将中长期足球发展规划和足球场地设施建设规划列入“重点任务”。其中着重提出,要鼓励社会、
In the process of branding, we always combine the brand promotion with Mr. Diego Maradona’s dream, especially the dream of Maradona related to Chinese football. Football is the world’s first sport, is the most influential individual sports, but also one of the Chinese favorite sports. However, “Chinese football ” to bring Chinese fans, always disappointed more than happy. In recent years, up to the national leadership, down to ordinary fans, I hope the healthy development of Chinese football desire more and more intense. Recently, the State Council issued a number of Opinions on Speeding up the Development of Sports Industry and Promoting Sports Consumption, giving special attention to football and including “mid-term and long-term football development plans and facilities planning for football venues” into “key tasks”. Which highlighted that we must encourage society,