近年来,高校毕业人数逐年增加,就业压力越来越大,为解决就业压力问题,用创业带动就业的实践方针备受社会关注,创业教育成为了各大高校改革和发展的趋势,因此培养学生的创业能力具有非常现实的意义,尤其是对注重教学实践的高职院校来说更加重要,但如何能更好地将创业教育与高职院校专业教育融合起来,目前还存在着一些问题。本文就高职院校市场营销专业学生的创业教育进行探析,就其必要性进行阐述,并给予几点将创业教育与市场营销专业教育结合起来的发展建议。 In recent years, the number of college graduates has increased year by year, employment pressure is increasing, in order to solve the problem of employment pressure, employment-driven practice has drawn much social attention, entrepreneurship education has become the trend of reform and development of major colleges and universities, training students The entrepreneurial ability has a very practical significance, especially for higher vocational colleges that focus on teaching practice, but there are still some problems how to better integrate the education for entrepreneurship with the vocational education in higher vocational colleges . This article probes into the entrepreneurship education of marketing major students in higher vocational colleges, expounds its necessity and gives some suggestions on how to combine the education of entrepreneurship with the education of marketing major.