地市电视台是地方党和政府重要的时政宣传阵地和联系群众的纽带,是促进地方经济建设和社会和谐发展的重要舆论平台,是传播和展示地方文化的主要窗口。因此,提高地市电视台宣传质量,尤其是提高对外宣传工作质量,着力打造及时、快捷、畅通的对外宣传服务平台,是促进地方经济建设和各项事业发展、展示地市良好形象的有力保障。尤其是在当今互联网等新媒体快速发展、各种信息服务平台纷纷涌现、社会各类负面舆情泛滥的情 Local TV stations are the important political propaganda positions and links between the masses of local governments and the government. They are important platforms for public opinion to promote local economic development and social harmony, and are the main windows for the dissemination and display of local culture. Therefore, to improve the quality of publicity of local TV stations, especially to improve the quality of external publicity work, and strive to create a timely, fast and smooth foreign publicity service platform is a strong guarantee for promoting local economic development and various undertakings and displaying the good image of the prefectures and cities. Especially in today’s rapid development of new media such as the Internet, a variety of information service platforms have emerged, all kinds of negative public opinion in society