近年随着OTA大举进军差旅市场,国内差旅环境发生了很大变化,TMC依然重视大型跨国企业,OTA则将目光聚集在中小微企业上。在资本的支持下,OTA通过强化技术优势引领市场变革,中小企业也由于采购平台的出现逐渐成为一个具有统一标签的市场群体,并开始成为航司关注的焦点。差旅市场上,服务商是主角,航司只是配角。身处变革之际,航司必须抓紧未来发展趋势,调整工作思路,首先应认识到管理思维向服务思维转变,是大客户 In recent years, with the OTA to enter the travel market in large scale, the domestic travel environment has undergone great changes, TMC still attaches importance to large multinational corporations, OTA will focus on small and medium micro-enterprises. With the support of capital, OTA leads the market through the strengthening of technological advantages. As a result of the procurement platform, SMEs have gradually become a market group with a unified label and have become the focus of attention of the carriers. On the travel market, the service provider is the protagonist, the airline is only a supporting role. In a time of change, the carrier must seize the future trend of development, adjust the work train of thought, we must first recognize that the management thinking to change the service thinking is a major customer