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以“白水味儿”原创服装设计品牌为例,对利用豆瓣网进行服装网络口碑营销进行了可行性分析,并提出了基于消费者生活方式的全方位360度网络口碑营销的具体策略。
Taking “Baishuixiaer” original fashion design brand as an example, this paper analyzes the feasibility of using word-of-mouth marketing network for clothing online word-of-mouth and puts forward a specific tactics of 360-degree online word-of-mouth marketing based on consumer lifestyle.