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电影《非诚勿扰》,斯巴鲁汽车赚足了眼球;斯柯达汽车在电影《疯狂的赛车》中随处出现;《天下无贼》中“开好车的就是好人吗?”这句经典台词是针对宝马说的;耳熟能详的“007”背后更是汽车表演的舞台??由此可见,影视植入被越来越多的车企运用到营销手段中。步入汽车时代,汽车厂家借助影视来营销可谓不错的选择。以前国内汽车厂家很少,影视想拉赞助也不容易,现在汽车市场竞争激烈,宣传推广无处不在,影视也是不错的平台。影视营销有时能起到奇特效果,伴随影视成为大众话题被广泛传播。但话又说回来,这种方式虽然很好,做好却并不容易。下面给大家介绍几个汽车影视植入营销做的不错的案例。
The movie “If you’re the one”, Subaru car pocketed the eye; Skoda car in the movie “crazy car” everywhere; “A World Without Thieves” “car is a good car?” The classic lines is for BMW Said; familiar “007 ” is the stage behind the car performance ?? It can be seen, video and television implantation is more and more car companies to use marketing tools. Into the car era, car manufacturers with video marketing can be described as a good choice. In the past few domestic car manufacturers, film and television to pull the sponsor is not easy, and now the automotive market is fierce competition, promotion everywhere, film and television is also a good platform. Video marketing sometimes can play a peculiar effect, with the film and television as the public topic has been widely disseminated. But then again, although this approach is very good, it is not easy to do well. Here to introduce a few car video implanted marketing do a good case.