商标在社会生活中无处不在，它是企业产权一个重要构成部分。从企业角度看，商标可以帮助消费者识别企业的商品，促进企业讲究商品信誉，提高商品质量，它具有超乎想象的价值，对企业扩大交流、开展竞争及便利消费作用日益明显，从商标选定、注册、使用等方面加强管理极为重要。 Trademarks are ubiquitous in social life and are an important part of corporate property. From the corporate point of view, trademarks can help consumers identify the company’s products, promote business reputation and improve product quality, it has unimaginable value, to expand exchanges, competition and consumer convenience has become increasingly evident, from the trademark selection Set, registration, use and other aspects of strengthening management is extremely important.