当前,云计算、大数据等新一代信息技术发展迅猛、应用广泛,以数字化、网络化、智能化为重点的信息化,已成为国家核心竞争力的重要标志,也给传统媒体带来了严峻的挑战。“面对新媒体,我们怎么办?”这是当下广电人在认真思索问题。就目前而言,央视、省级卫视对地市电视台的冲击是主要的,但随着新媒体时代到来,最终与地市电视台正面交锋的还是OTT媒体。 At present, new-generation information technologies such as cloud computing and big data are developing rapidly and are widely used. The informationization focused on digitization, networking and intelligence has become an important symbol of the country’s core competitiveness and has also brought severe challenges to the traditional media The challenge “In the face of new media, how do we do?” This is the current radio and television people seriously thinking about the problem. For now, the impact of CCTV and provincial satellite TV on the city television stations is the main, but with the advent of the new media era, the eventual confrontation with the city television station or the OTT media.