改革开放20多年来，中国的市场经济日益繁荣昌盛，特别是2001年中国又加入了WTO，市场竞争将会更加激烈，此时各大商家为了追求高额利润，在竞争中立于不败之地，推出了各种各样的营销策略和促销手段，其中“免费抽奖”“有奖酬宾”，对消费者而言，颇具诱惑力和吸引力。这确是 Over 20 years of reform and opening up, China’s market economy has been prosperous and prosperous. In particular, when China joined the WTO in 2001, market competition will become more intense. At this time, major businesses are in an invincible position in order to pursue high profits. , launched a variety of marketing strategies and promotional tools, including “free draw” and “bargaining reward,” for consumers, quite attractive and attractive. This is indeed