一、品牌派生不彻底因为小燕子“常喝稀世宝,视力会更好”的广告,稀世宝(含硒,可增加视力)矿泉水迅速走红,率先在中国水市场中树起了“特殊功能水”的大旗。分析点评:稀世宝公司既然先人一步地想到开发含硒的特殊功能水,就应当在此基础上,派生出一系列近似品牌,把这一创意进行到底。所以,当专家们发现它这一漏洞时,就做了如下的跟风 First, the brand is not completely derived from the Swallow “often drink rare treasure, vision will be better ” advertising, rare treasure (containing selenium, can increase vision) mineral water quickly became popular, the first in the Chinese water market in the tree “Special features water” banner. Analysis and Comments: Racibao company since the pioneers think of the development of selenium special function of water, it should be based on this, derived a series of similar brands, the idea in the end. So, when the experts found it loopholes, they did the following to follow suit