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每天人们要被众多的广告冲击眼球,广告需要做出特色才能在众多的广告中脱颖而出,其中色彩是广告中最为醒目的一个元素,同时也是广告设计中的一个重要因素,是让视觉冲击力和艺术感染力突出的一个重要内容。本文通过理论联系实际分析广西壮族色彩的类型,以特色性和地域性为切入点,探讨壮族色彩与平面广告的内在关联和应用方法,得以让壮族特色文化得到继承,同时又符合广告受众的审美情趣和色彩观,真正做到民族与现代的结合。
Every day people want to be the impact of numerous ads, advertising needs to be characterized in order to stand out in the numerous ads, including color is the most eye-catching an element of advertising, but also an important element of advertising design is to make visual impact and An important part of the artistic appeal. This article analyzes the types of Guangxi Zhuang by the theory and practice, and discusses the inherent relationship and application between the Zhuang color and the print advertisements with characteristic and regional characteristics, so that the characteristic culture of Zhuang can be inherited, at the same time, Taste and color concept, truly national and modern combination.