把植物花卉纹样运用到包装设计中,不但能有效传达商品的信息,而且能够在满足消费者审美需求的同时促进商品销售。一件成功的商品包装设计,要使植物花卉的内涵与商品的功能、作用相一致,在构图上则要打破原有图形组织结构形式,在符合当代消费者审美和文化价值的基础上进行植物花卉纹样的重构,使之产生新的符号形体。 The floral pattern applied to the packaging design, not only effectively convey the product information, but also to meet the aesthetic needs of consumers at the same time promote the sale of goods. A successful product packaging design, plant flowers to make the connotation of the function and function consistent with the composition is to break the original graphic organizational structure, in line with contemporary consumer aesthetic and cultural values ​​based on the plant Reconstruction of floral patterns, so that a new symbol form.