二三线省级卫视面临的内外部环境发生了重大变化,竞争日趋激烈。本文以河北卫视为例,在回顾其定位历史的基础上,重点从内容建设、表达创新、体制机制变革及避免战略盲区四个方面探讨了二三线省级卫视定位升级的路径保障,以期产生一定的启示作用。 Second and third tier provincial satellite TV facing the internal and external environment has undergone major changes, the competition is fierce. Taking Hebei TV as an example, on the basis of reviewing its positioning history, this paper focuses on four aspects of content construction, expression innovation, institutional mechanism change and avoidance of strategic blind spots, The enlightenment effect.