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文章针对文化旅游地产行业现状及发展前景,结合万达集团项目发展战略,由万达商业规划研究院发起,组织行业科研设计机构,在大型文旅项目业态构成及商业运营需求分析的基础上,运用导向标识设计专业规范,建立了以“一个系统、三个分级、十种类型”为核心的导向标识设计体系,为大型文化旅游城项目导视系统的建立奠定了基础,在学术上具有独创性,在行业内具有引领性,从专业角度极大地提升了项目品质及商业运营价值,并有效带动了城市的经济发展。
In view of the status quo and development prospects of the cultural tourism real estate industry and Wanda Group project development strategy, Wanda Commercial Planning and Research Institute initiated the organization and organized industry research and design institutes. Based on the analysis of the format of the large tourism project and the business operation demand, Logo design professional norms, the establishment of “a system, three grading, ten types ” as the core of the logo design system for the large-scale cultural tourism city project guide system to establish the foundation, in the academic original It has the leading role in the industry and greatly enhances project quality and commercial operation value from a professional point of view and effectively drives the economic development of the city.