据《经济日报》报道:十年前曾以“会跳舞的火腿肠”广告享誉全国的著名企业春都集团,如今“舞蹈”节奏变慢了;而火腿肠生产的后起之秀双汇集团“舞蹈”却越跳越欢快。这两家企业同是中国名牌,也同处河南省,由于一个在行业内扩张,重视管理,一个大举跨行业、跨地区扩张,忽视管理,致使内功不同而景况悬殊:1999年双汇集团实现利税5.03亿元,比上一年增长65.5%,进入发展快车道;春都集团则连续两年出现巨额亏损,企业陷入困境。双汇由“弱”变“强”、春都由“强”变“弱”的事实再一次说明:企业扩张 According to the “Economic Daily” report: The well-known Chinese company Chundu Group, which had been famous for its “prosciutto” advertising ten years ago, has experienced a slower “dance”, and a rising star in ham sausage production. “Dance ” has become more and more cheerful. These two companies are the same as China’s famous brands and are also located in Henan Province. Due to an expansion in the industry, they attach importance to management, a large cross-industry, cross-regional expansion, neglect of management, resulting in different internal strength and a disparity: In 1999, Shuanghui Group realized profits and taxes. 503 million yuan, an increase of 65.5% over the previous year, entered the fast lane of development; Chundu Group suffered huge losses for two consecutive years, and companies were in trouble. The fact that Shuanghui was transformed from “weak” to “stronger” and Chundu from “strong” to “weak” once again illustrates the expansion of the company.