随着社会的发展,以及人们对情感的诉求,品牌VI设计已越来越受到企业的重视,VI视觉形象设计的真正价值已经超越了品牌名称本身,更多是为满足人们对品牌情感认识的需要。在当今激烈竞争的VI设计市场环境下,一个品牌如何结合设计心理学,在感情层面打动受众,已越来越成为VI设计者研究的趋势。 With the development of society and people’s appeals for emotion, the design of brand VI has been paid more and more attention by enterprises. The true value of VI visual image design has surpassed the brand name itself, more to meet the people’s understanding of brand emotion need. In today’s highly competitive VI design market environment, a brand how to combine design psychology, moving the audience in the emotional level, has increasingly become the trend of VI designers.