传统媒体和新媒体可以从以下几个角度进行融合。一、从媒体形式互补的角度进行融合。其一,传统媒体和网络的融合。互联网已经成为有效提高传统媒体到达率的重要载体。其二,传统媒体和手机的融合。传统媒体与手机的融合是较之网络融合更为新兴的空白点,可以有效细分受众群,获得较高的回报。其三,多种媒体的融合。多种媒体的融合更有利于各媒体的发展,实现多方获益。 Traditional media and new media can be fusion from the following perspectives. First, from the perspective of complementary forms of media integration. First, the traditional media and network integration. The Internet has become an important carrier for effectively increasing the reach of traditional media. Second, the integration of traditional media and mobile phones. The convergence of traditional media and mobile phones is a more emerging blank point than network convergence, which can effectively segment audiences and obtain higher returns. Third, the integration of a variety of media. The integration of multiple media is more conducive to the development of various media, to achieve multi-benefit.