论文部分内容阅读
随着生活水平的提高,人们对健康养生的重视程度不断攀升,养生产业已成为引领社会经济发展的重要产业之一,养生旅游作为一种新兴的旅游形式深受旅游者追捧。道教是中国唯一的本土宗教,以长生不死、益寿延年为目标,经过漫长的历史沉淀形成了独特的道教养生文化。而青城山作为道教发祥地之一,拥有得天独厚的自然环境与丰厚的道教文化底蕴。本文旨在通过深度发掘道教养生文化的内涵,对其进行分析整理并与旅游产品开发紧密结合,打造出具有独特性、新颖性和活动性的体验式养生旅游产品,突破青城山的发展瓶颈,提升景区知名度并实现更高的旅游经济效益和社会文化效益。
With the improvement of living standards, people attach more importance to health and regimen, and regimen industry has become one of the important industries that lead the social and economic development. Regimen tourism, as a new form of tourism, is highly sought after by tourists. Taoism is the only indigenous religion in China. With the goal of longevity and longevity and longevity, Taoism has formed a unique culture of Taoist health through a long history of sedimentation. Qingcheng Mountain, one of the birthplaces of Taoism, boasts a unique natural environment and rich Taoist culture. This paper aims to explore the connotation of the Taoist health culture deeply, analyze and organize it and closely integrate with the development of tourism products to create experiential health tourism products with uniqueness, novelty and activity, to break through the development bottleneck in Qingcheng Mountain and to enhance Scenic spot popularity and achieve higher tourism economic benefits and social and cultural benefits.