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电视台标志设计某一种概念或意象的载体,作为非语言符号,通过对各种设计元素和手段的结合,实现了视觉传达、传情达意的目的。这种标志有图形图像的形式和文字的形式,其本身是某一种概念或意象的载体。
TV station logo design a concept or image of the carrier, as a non-linguistic symbol, through a combination of various design elements and means to achieve the visual communication, convey the intention of the purpose. The logo is in the form of graphical images and text, which itself is a carrier of a concept or image.