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酒香当然也怕巷子深,更何况在“乱花渐愈迷人眼”的信息爆炸时代。山东综艺频道融媒体布局起步早,发展迅速,是山东广播电视台中最早启用频道官方微博微信的频道,目前双微平台已发展到150万粉丝关注的规模,一直位居山东广播电视台每月微信公众号WCI(综合影响力)排行榜之首,位居全国省级频道每周微信公众号WCI排行榜前列。山东综艺频道融合双微平台与原有的网站、专业杂志等不同渠道的传播力量,为营销拓展出新的市场空间。
Of course, wine is also afraid of deep alley, not to mention in the “squandering increasingly fascinating eye ” information explosion era. Shandong Variety Channel melts the media layout to start early, the rapid development, is the earliest channel that the Shandong broadcast television station enabled the channel official microblogging micro channel, at present two micro platform has developed to the scale of 1.5 million fans, has been ranked in Shandong radio and television monthly micro channel Public WCI (comprehensive influence) ranking first, ranking the provincial provincial channel weekly WeChat public number WCI leaderboard. Shandong variety channel integration dual micro-platform and the original website, professional magazines and other channels of communication power, to expand marketing for a new market space.