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自1998年世界杯投放央视成功推出“农夫山泉”以来,养生堂每个主要产品的成功推广,都和在CCTV的广告投放密切相关:借助1998年的世界杯与2000年的奥运会,农夫山泉通过央视广告成功进军行业前三强;2003年伊拉克战争成就“农夫果园”;2003年非典之后,养生堂的成长快乐、成人维生素、老年维生素等系列维生素产品取得了突破;2004年,养生堂推出的功能饮料“尖叫”和“母亲”牛肉棒,也是通过投放央视广告,从而大大缩短了推广期,顺利抢占市场。
Since 1998, the launch of the World Cup in CCTV successfully launched “Nongfushangquan” Since the successful promotion of each of the main products Yangshengtang, and are closely related to advertising in CCTV: With the 1998 World Cup and the 2000 Olympic Games, Nongfushangquan through CCTV Advertising Successfully entered the industry the top three; the achievements of the Iraq war in 2003, “Nongfuguoyuan”; after 2003 SARS, the growth of health Church happy, adult vitamins, vitamins and other vitamins series made a breakthrough; 2004, “Screaming” and “mother” beef stick, but also through the launch of CCTV ads, thus greatly reducing the promotion period, successfully seize the market.