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“全媒体”指媒介信息传播采用文字、声音、影像、动画、网页等多种媒体表现手段,通过广电网络、电信网络以及互联网络进行传播,最终实现用户以电视、电脑、手机等多种终端均可完成信息接收,实现任何人、任何时间、任何地点、以任何终端获得任何想要的信息,实现对受众的全面覆盖及最佳传播效果。全媒体不仅改变了人们的生活方式、行为模式、思维模式和价值观念,也为思想政治工作提供了更为广阔的平台,丰富了思想政治工作的形式。同时也给农发行思想政治工作者提供了独特的创新视角。
“All media ” refers to the media information dissemination using text, sound, video, animation, web pages and other means of media performance through radio and television networks, telecommunications networks and the Internet for dissemination, and ultimately to enable users to television, computers, mobile phones and more All kinds of terminals can receive information and realize any information, whatever, anytime, anywhere, any terminal is needed to achieve the full coverage of the audience and the best communication effect. All media has not only changed people’s life style, behavior pattern, thinking pattern and values, but also provided a broader platform for ideological and political work and enriched the form of ideological and political work. It also provided a unique and innovative perspective to the ideological and political workers of the Agricultural Development Bank.