随着商品经济的发展,中国许多行业出现了结构性供给过剩,造成国内竞争日趋激烈,然而,当国内群雄逐鹿时,外国“狼”也蜂拥而入,抢夺中国这块大蛋糕。这样,消费者的选择余地更大了,眼光也更挑剔了,厂商也觉得消费者的心思也越来越难捉摸了。面对市场上众多的不确定性,许多企业的对策是进行市场调查,认为只要进行了市场调查,问题就会迎刃而解。但是 With the development of the commodity economy, many industries in China have experienced structural excess supply, resulting in increasingly fierce domestic competition. However, as the domestic crowds compete, foreign “wolves” have flocked to plunder the big cake in China. In this way, consumers have greater choice, the vision is more critical, manufacturers feel that consumers are also increasingly elusive mind. In the face of numerous uncertainties in the market, many enterprises countermeasures are to conduct market research and to think that as long as the market research is conducted, the problems will be solved. but