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近年来,我国保险专业代理机构发展很快,但市场淘汰率很高,生存发展困难。为探究这一现象的原因,本文引入“市场需求”的概念,采用回归分析的方法,对全国各地区保险专业代理机构所代理保险业务的相对规模及其影响因素进行了实证分析,从而找出了影响其市场生存空间最主要的一些因素,提出了关于这一行业发展的政策建议。
In recent years, China’s insurance agency has developed rapidly, but the market out of the high rate of survival and development difficulties. In order to explore the reason of this phenomenon, this paper introduces the concept of “market demand ” and adopts the method of regression analysis to empirically analyze the relative scale of the insurance business represented by insurance agencies in different regions of the country and its influencing factors Identified some of the most important factors influencing the market’s living space and put forward some policy suggestions on the development of this industry.