《蕉风》是马来西亚自建国以来最具代表性的华文文学杂志。截至20世纪末年,其营销出版皆由友联出版社独力支撑。友联机构成立于香港,是冷战时期接受美国亚洲基金会资助的主要机构之一。其于1950年代中期渡海南下新马,自然不无反共文化宣传之意;而其旗下刊物《蕉风》,则与彼时主导马华文坛的左翼思潮分庭抗礼,成了传播非左翼文学的大本营。本文以20世纪五、六十年代的《蕉风》为考察对象,探讨其作者——尤其是“新客”移民——集体想象的本邦,并辨析其中可能的衍变。 “Banana Wind” is Malaysia’s most representative Chinese literary magazine since its founding. As of the end of the 20th century, its marketing and publication by Union Press alone support. Founded in Hong Kong, UnionPay is one of the major agencies funded by the U.S. Asia Foundation during the Cold War. In the mid-1950s, when it crossed the sea to go down to the south, it was not without anti-communist cultural propaganda that its own publication, “The Banana Wind”, became a base camp for disseminating non-left-wing literature when it opposed the leftist ideology that led the MCA. In this paper, the “banana wind” of the 1950s and 1960s is taken as the object of investigation, and its author, especially the “newcomer” emigrants, is the collective state of the imagination, and the possible evolution is analyzed.