近年来,我国通信行业竞争格局已经基本成型,发展水平也得到了相应的提升,依靠纯粹的模仿已经难以满足通信企业的发展需求,联通想要提升自己的竞争力,必须要对营销体制进行改革,这可以从几个方面进行整改:一、改革产品领域,提升市场竞争力;二、改革顾客领域,细分服务市场;三、改革营销模式,强化营销效果;四、改革渠道领域,提升营销渠道覆盖率;五、再造营销战略,明确优势资源;六、改革营销策略,促进企业发展。 In recent years, the competition pattern of China’s telecommunications industry has basically taken shape and the level of development has also been correspondingly improved. Rely on the pure imitation has been difficult to meet the development needs of communications companies, China Unicom want to enhance their competitiveness, we must reform the marketing system , Which can be rectified in several ways: First, the reform of product areas to enhance market competitiveness; Second, the reform of customer areas, service markets segmentation; Third, the reform of marketing mode, and enhance marketing effectiveness; Fourth, reform the field of channels to enhance marketing Channel coverage; five, rebuilding marketing strategy, a clear advantage of resources; six, reform marketing strategy to promote enterprise development.