中国市场的销售渠道网络面临着严峻的挑战和考验,如何尽快地摆脱困境,是摆在我们面前的严肃课题。本文就食品饮料行业为例,进行分析论述。一.目前市场销售的渠道网络之现况笔者近期拜访了许多经销商,他们普遍的反映是:生意难做,利润簿,竞争无序,越做越累。某地级市的一家经销商,原来是糖 The sales channel network in China is facing severe challenges and tests. It is a serious issue before us that how to get rid of the difficulties as soon as possible. In this paper, food and beverage industry as an example, analysis and discussion. I. current market channel status of the network I recently visited many dealers, they generally reflect: business difficult to do, profit book, competition disorder, more and more tired. A dealer at a prefecture-level city turned out to be sugar